BMW Genius Program


Make a BMW product expert your new co-pilot.
Enjoy everything your BMW has to offer. With the BMW Genius program, you have a team of experts ready with product information or helpful answers at every step of the way.

Who Are BMW Geniuses?

They are product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase. From answering questions about your BMW's best-in-class technology to questions about scheduling routine maintenance and service, Basney BMW Geniuses are ready to help. These factory-trained experts are able to provide product information wherever your Ultimate Driving Machine takes you.

Expert Service Options

Expert technicians and advisors are ready to keep your vehicle in top running condition.

Schedule Service

Flexible Financing

We're here to help you by going over every option clearly, and will find the right plan for you.

Explore Your Options

Special Offers & Incentives

Proud to offer competitive prices, we work hard to leave more money in your pocket.

View Current Offers


If you prefer, you can also call the BMW Genius Hotline, where the corporate Genius team is ready to answer all your product-related questions. Learn about features and updates, your vehicle specifications, and more - even while you're on the road.

  • Call the BMW Genius Hotline - 1-844-4GENIUS (443-6487)
  • Available Monday through Thursday 9:00am-9:00pm (EST), Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST)
  • If you would prefer to use email, please contact
  • Program 1-844-4GENIUS (443-6487) into one of your phone memory buttons. When a question arises, you can hit the Genius button and get your question answered on the spot (during normal hours of operation).

Want To Get Started?

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  1. Basney BMW

    52203 State Rd 933
    South Bend, IN 46637

    • Sales: (574) 272-8504
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Get in Touch

  • Contact our Sales Department at: (574) 272-8504
  • Monday8:30AM-8:00PM
  • Tuesday8:30AM-6:00PM
  • Wednesday8:30AM-6:00PM
  • Thursday8:30AM-8:00PM
  • Friday8:30AM-6:00PM
  • Saturday8:30AM-4:00PM
  • SundayClosed